Best SEO practices to get found your video abstracts
Students love to create video abstract for their thesis. They upload a video in youtube or vimeo and put that url in their college or university digital library. Here is an example link. Not only limited to students, researchers also love to create video abstracts for their journal or conference article. When it comes to publishing the video abstracts in video sharing platforms, very less care is taken to get found that content easily. There are so many reasons why a great video abstract is not found by the right people. Video publishing platforms like youtube or vimeo publishes more than a thousand videos daily and there is no wonder why it is getting harder every day to find the right content of a particular niche.
Best practices to improve your video abstract search engine optimization (SEO)
No thumbnail image or irrelevant image:
- This problem is so common. Most researchers do not create a separate thumbnail image for their video abstracts. This is the first mistake. Sometimes, some students put wrong image which has no connection with the content or the title of the video. This should be considered carefully because a right thumbnail image helps a search engine like Google or Bing to get your thumbnail image found when someone is looking for your content by image or video search.
Thumbnail image file format:
- It might sound funny but thumbnail image file format does have special value when it comes to have your image content found by Google. Although any image format works okay with Google but they have more preference over .png and .jpg images.
Low quality thumbnail image:
- Poor quality image is another factor which negatively impact your video content discovery by the search engines. As per google, the minimum image content size is 160x90 pixels and the maximum thumbnail size is 1920x1080 pixels. Therefore, if you are creating a video abstract, you should be careful to keep your thumbnail image within that range.
Same title-screen thumbnail:
- Major search engines such as Google and Bing penalize same title-screen thumbnails because this confuses the topic of the video with the thumbnail. To brand their name, the journal publisher uses one particular image as the only one thumbnail for all videos they publish. This is a bad practice when a journal publisher uses same thumbnail for all the video abstracts by different authors.
Video abstract title:
- This is quite easy to understand why a title is needed to find a content. Every video abstract must have a suitable title to get found properly. This is mostly because wrong title leads to unrelated content discovery. This is also confusing and frustrating. Everybody loves short video title. But there is also a problem. It is found that everybody loves to use the same title even if the videos are different but fall in the same domain. A title like “quantum computing” might get more video views for sure but duplicate titles get penalized in the content discovery. If you could differentiate the title such as “quantum computing by NMR spectroscopy” or “use of nmr quantum computing” etc. This is another scenario where the same title is again perplexing. If the journal publisher has a youtube channel, they would put all the video abstracts from different authors. Now if the individual authors start putting the same videos from youtube with the same title, then it gets confusing.
Video abstract description:
- In most cases, researchers just leave the video description as blank. This is taken negatively by the popular search engines. The detailed description helps stand out your video material among the others. A common question asked is that if the description section can be filled with actual published abstract or something else. The good approach would be to have a different description which should be different from the written abstract published elsewhere.